Only for Men?

Now this line would make you think of men’s toys like cars, gadgets, etc…   This morning, on my usual route toward work, I noticed an ad for Burger King with this Header “Only for Men”: 3 guys a la mafia style and a whopper.  I thought it was absolutely horrendous.  What on earth are they talking about? And to think this ad is all over the Middle East. Goodness gracious, eat me alive.  I mean how could one honestly think that a whopper is only for men?  I used to eat two Big Macs a few years ago on a regular basis, now this is more than a whopper.  I even ate whoppers for snacks, as my pre-dinner session.   Last time I checked, I am a woman and definitely not a man.  

burger-king-ad-ii 

This ad is telling us that women are not allowed to indulge in a whopper and ONLY MEN are.  Maybe the crisis has caused brain freeze to the people behind this.  I mean really, that’s why big companies hire R&D and Marketing staff: to market and position their product to their consumers and attract even more consumers that may be potential market.  This is how it’s done and is still being done by companies except for one apparently.  How on earth could they possibly think of increasing their market share and revenue with this kind of ad?  I have seen silly ads but this just does not make any sense.  I hope they pull out of this ad campaign quickly before they see an insurmountable drop in their market and sales.

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February 11, 2009 · Posted in Food  
　　　　

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